Website: www.CranfordHairCo.com

I'd like to just take a moment and explain exactly what the "Brazilian Blowout" is. In fact, the term "Brazilian Blowout" is a trademarked brand name – in reality just a process of a way of doing hair. It's often misconstrued and explained wrong as there are a number of "Brazilian" hair techniques on the market at the moment. So, you'll want to make sure you are getting the right results for what you are searching for. Let's visit for a moment, exactly as the company does, what the Brazilian Blowout is. Their official website states:
"The BRAZILIAN BLOWOUT is the most innovative and effective professional smoothing treatment in the WORLD! Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine! What makes us different? The ONLY Professional Smoothing Treatment that improves the health of the hair. No Damage! Entire treatment completed in just 90 minutes! No down time! The minute you leave the salon, you can wash and air dry your hair, and it will be smooth, frizz-free and radiant! Results last up to 12 weeks. Leaves hair smooth and frizz-free WITHOUT harsh chemicals. Acai aftercare products ensure longest lasting results."
Please don't confused the Brazilian Blowout technique with anything else. This is a keratin treatment and uses absolutely no chemicals. There are some other processes you can find online which have references to formaldehyde and other dangerous chemicals in them – this process does not! Since it is a fairly expensive treatment, you want to make sure you are getting what you are paying for. Make sure that your stylist is certified for the "Brazilian Blowout". You can find a salon that has certified stylists on our site (through the "Find a Salon) link, or on the company's official site. If your stylist is not certified, don't get it from them! Or at least, ask them to get certified first!
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                                    PRODUCT DETAILS
 
  A superior restructuring and reconditioning treatment that safely restores the health to the molecular level of hair. A product of lab formulated ingredients combined in their most natural forms, to procure a transparent restructuring on the inside of damaged hair that extends a brilliant luster to the outside. "Keratin Complex Smoothing Therapy" a patent pending formulation must be applied by trained professional specialist.
This treatment gives Long Lasting Strength to the hair. 
   It will renew chemically treated hair, frizzy, naturally curling or weather damaged hair .
Controls and inhibits the natural curl retention ability of the hair by bonding and relaxing the hair structure. The nutrients contained in this formula are applied in a process that infuses keratin proteins deep into the  cuticle of the hair sealing in natural oil conditioners. The moisturizing fluids are retained in the hair for months.    The Keratin Complex Treatment allow you to have 100% frizz free Hair and perfectly defined curls. It cuts down the blow drying time of the hair by 50%. If it  took you 1 hour to blow dry your hair normally now you can enjoy the free 30 minutes . This product is excellent to repair severely dry damaged hair and over chemically processed hair. It works great with natural hair that would just like to live frizz free. This treatment is not permanent . The results will last for 4 months depending on how many times a week you shampoo the hair. A sulfate free shampoo must be  used as your regular shampoo once you have the service. The benefit of a sulfate free shampoo is that this type of shampoo is detergent free , so it will not strip the treatment out of the hair. The Conditioner and Styling products may be used to your preference.
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                                   PRODUCT DETAILS 

The Brazilian Hair Straightening Treatment is a mild temporary straightener that once applied sits onto the hair cortex, never penetrating through it, avoiding your natural hair bonds from being broken down and the keratin to moisturize and strengthen your hair for the most amazing results.
The Brazilian Hair Straightening is an innovative process that transforms the hair without chemically altering the hair strands, but by sealing the hair in keratin. Keratin is the primary protein of the skin, hair and nails. The use of a keratin-based product adds moisture and strength to hair damaged by blow drying, coloring, and traditional relaxers.  What is the difference between a traditional relaxer and the Brazilian Hair Straightening treatment?    Traditional relaxers work by breaking the hair bonds and permanently changing the molecular structure of the hair. This method of straightening weakens and dehydrates the hair ultimately causing irreversible damage. Once the damage is done the only options are either learning to live with the poor results or cutting the hair. Furthermore, if your hair is color treated, processed, or already in poor condition the use of a traditional relaxer is strongly discouraged.   Lasio Brazilian Straighteners offers a gentle, commitment free alternative to anyone that wants to relax their hair but would like to avoid the destructive results of a traditional straightener. Lasio's innovative treatments will never break the hair bonds, instead they will form a protective coating over the hair that will impart a brilliant shine.Our keratin based formulas will rebuild and strengthen the hair while locking in moisture and leaving it absolutely frizz free.    Our treatments are effective on all hair types and can be used over color treated, processed, damaged, or previously relaxed hair. The results will last 3 to 4 months and it will gradually wash out of the hair without leaving any lines of demarcation. This is the perfect solution for anyone that wants healthy and manageable hair.While the Lasio Brazilian Straightening is not the only means of performing a Brazilian hair straightening, it has been proven to be one of the ONLY products to adhere to standards and therefore is considered safe to use according to the outlines provided by the CIR.    Our treatments are consistently tested to assure that no more than .02% formaldehyde will be used. Lasio, Inc is also the only manufacturer who uses a liquid base spray-on formula unlike our competitors who use products that leave a thick, heavy coating on the hair.The application process will take anywhere from 1.5 to 2.5 hours (depending on the length and thickness of the hair). The treatment is applied to dry, clean hair. The stylist will then blow dry the hair to a smooth and sleek finish. Lastly, the stylist will then flat iron the hair to seal in the treatment and create a glossy finish that is light weight.  The One-Day formula, allows for the client to wash their hair after only twenty-four hours. The One-Day formulas has a formaldehyde level of ONLY .02%. .A drastic difference between the Lasio Brazilian hair Straightening and other relaxers on the market is that once the product has been washed from the hair after the 1 day penetration period, the client can still wear their hair curly or wavy. Because this treatment is heat-activated, silky smooth straight hair is achieved easily by applying heat from a blow dryer. Whether a client chooses to wash-and-go or blow their locks straight, the hair will maintain body and shine. Frizzy mane will be a notion of the past.
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